A note from the founder of the 5 Million Star Hotel in Iceland

When I built the first bubble in a remote forest in Iceland, I wasn’t thinking about startups or markets. I just wanted people to fall asleep under the stars. That was it. There was no grand plan.

Then something unexpected happened.

Photographers, filmmakers, and travel creators began showing up. They started sharing their experiences — not because I asked them to, but because they felt something worth sharing. The story of the “5 Million Star Hotel” started spreading far beyond what I could have imagined. It wasn’t marketing. It was magic.

I started calling these people Travel Architects. They were the ones shaping how others saw the place. They made it go viral.

The established players moved in...

But as the hotel grew, so did the attention from big travel agencies and platforms. They stepped in, repackaged the experience, and started earning commissions. The Travel Architects, the ones who actually created the demand, got… maybe a free night.

And that’s when I realized something was broken.

The people who made the story valuable weren’t getting any share of that value. That stuck with me — for years. I didn’t know what to do with it at the time, but I couldn’t let it go.

Then, about six months ago, something clicked.

I stumbled on a second part of the puzzle — almost by accident. And suddenly, the whole thing started to make sense. I saw a way to fix the value chain and build something that actually honors the people who drive demand. Something built around them — around you.

So I started building it. A new kind of platform. Think of it as TikTok for Travel — a place where trips go viral, not just videos. Where the people who create the dream also get to share in the reward.

Twin Dopamine Peaks

Tapping into the actual trip behind it creates a deeper, actionable dopamine hit.

AI Travel Dream Creator

Tell us your vibe. Our AI turns it into real travel ideas — matched with content, creators, and bookable trips.

Trip Creators Canvas

Design trips like stories. Add stops, media, and music in a visual canvas built for inspiration and conversion

Creators Flywheel

More creators mean more trips. More trips drive more bookings. More bookings attract more creators.

Travel Architect Insight

See what travelers dream of. Our AI captures intent so you can craft trips people already want.

None-commercial scrooling

Keep scrolling without getting sold to. We separate inspiration from transactions.

Creators Flywheel

More creators mean more trips. More trips drive more bookings. More bookings attract more creators.

Travel Architect Insight

See what travelers dream of. Our AI captures intent so you can craft trips people already want.

None-commercial scrooling

Keep scrolling without getting sold to. We separate inspiration from transactions.

I’ve raised my first pre-seed funding from an investor in Silicon Valley and set up a company in Delaware. But something still felt off.

The whole model relies on a simple idea: when creators are rewarded directly, the entire system gains momentum. It’s a flywheel: if revenue moves toward creators, the whole system starts spinning. That’s how Amazon got its engine running — and it’s the same here. But there was a missing piece: the very people meant to drive this — the Travel Architects — weren’t at the table yet.

What We're Doing Now

We’re starting small — with just 100 creators who want to be part of this from the beginning.

We’re calling them Founding Travel Architects.

If you’ve read this far, and something in this story resonates — maybe you’ve already helped people dream, book, or travel through your content — we’d like to invite you to be part of the very first version.

Before we send out any referral links, we’re connecting one-on-one with creators who’ve already shown that they can move people — whether through a strong following, consistent engagement, or past collaborations that led to real-world action.

It’s a short video call. No pressure. Just a chance to walk you through what we’re building, hear how you work, and see if it makes sense to move forward together.

If it feels like the right fit, we’ll send you your personal tracking link. Make just one booking through it, and you’ll be officially added as one of the 100 Founding Travel Architects.

You’ll earn 15% commission per booking, and you’ll be among the first listed, featured, and involved as the platform grows.

What to Do Next

Fill out the short form below and we’ll be in touch to set up a time to talk.
There are 100 spots. That’s where we begin.